Sarah, a Marketing Manager at a fast-growing SaaS logistics company, faced significant inefficiencies in the sales and onboarding processes for her company’s product. Prospects often struggled to recall critical details from their initial sessions, extending the sales cycle, while onboarding customers required repeated Zoom sessions to fully grasp the product’s features. The lack of structured, self-paced learning resources hampered both teams’ efficiency and led to delays in achieving customer success. Sarah turned to Layerpath to create a scalable solution, and the results were transformative
Sales Enablement Challenges
Sarah’s sales team frequently faced hurdles during the sales process. The logistics software was feature-rich, but prospects often found it challenging to retain all the information provided during their initial calls.
Without easily accessible follow-up resources, potential customers had to rely on multiple calls to understand the product’s value fully.
The sales team spent hours re-explaining features, elongating the sales cycle and straining their bandwidth.
Additionally, with prospects located in different regions, the absence of multilingual resources limited the company’s ability to cater to a diverse audience effectively.
These gaps not only delayed deal closures but also created a suboptimal experience for potential customers.
Onboarding Challenges
The onboarding team encountered similar bottlenecks after prospects converted into paying customers.
Customers often struggled to remember the training provided during live onboarding calls, leading to frequent requests for follow-up sessions.
The team lacked a unified repository of onboarding materials that could guide customers through the product step-by-step.
As a result, the average onboarding cycle stretched over two months, delaying time-to-value and creating inefficiencies for both customers and the internal team.
Sarah implemented Layerpath to bridge the gaps in both sales enablement and customer onboarding. Its robust features empowered her to create interactive, on-demand content that addressed the needs of both teams.
AI Voiceovers: Sarah used Layerpath’s AI voiceover feature to create professional-quality voice-guided demos and onboarding tours, saving the team time and ensuring consistency across materials.
Multilingual Support: Layerpath’s multi-language capabilities allowed Sarah to produce resources tailored to regional audiences, improving accessibility and engagement globally.
Playlists for Structured Learning: Sarah designed playlists that grouped related content together, enabling prospects and customers to follow a logical learning path without feeling overwhelmed.
Branched Tours: Layerpath’s branched tours provided customized learning journeys. Prospects and customers could navigate to specific sections of the product based on their unique needs, ensuring relevance and saving time.
Streamlined Sales Enablement
Sarah equipped the sales team with interactive product tours that prospects could explore after their initial calls.
These tours included step-by-step guides, AI-generated voiceovers, and multilingual options to cater to a diverse audience.
Prospects could revisit key features or skip directly to sections most relevant to their needs using branched tours.
By organizing these tours into playlists, Sarah ensured prospects followed a structured flow, reducing confusion and increasing engagement.
With these resources, the sales team no longer needed to repeat the same information over multiple calls, dramatically reducing the average sales cycle from 3 months to 2 weeks.
Optimized Customer Onboarding
For onboarding, Sarah created a comprehensive set of interactive, self-paced materials tailored to customers’ post-call needs.
After the initial onboarding call, customers received access to onboarding playlists, which included detailed product walkthroughs with AI voiceovers.
The branched tours allowed customers to focus on features most relevant to their use cases, eliminating the need for follow-up Zoom sessions.
The multilingual support ensured customers from different regions had access to resources in their preferred language, enhancing their overall experience.
These improvements cut the onboarding cycle in half, reducing it from 2 months to 1 month and helping customers realize value from the product much faster.
80% Faster Sales Cycle: Sales cycles shrank from 3 months to 2 weeks due to the availability of interactive, self-paced product demos.
50% Faster Onboarding: Customers were onboarded in 1 month instead of 2, thanks to detailed playlists and branched tours.
Higher Engagement Rates: Prospects and customers engaged more with the content, resulting in better understanding and adoption of the product.
Improved Team Productivity: Sales and onboarding teams saved hours of repetitive work, allowing them to focus on higher-value activities.