SaaS Financial Health Calculator

What This Calculator Shows You

This calculator provides three key areas of insight:

1. Campaign Costs & Reach: Understand your total investment and potential audience reach

2. Engagement Metrics: Calculate expected interactions and cost efficiency

3. Revenue Impact: Project sales and return on investment metrics

How to Use the Calculator

Burn Rate & Runway Calculator

Input Fields Explained

1. Starting Cash Balance ($): Your current available cash

2. Monthly Operating Expenses ($): Total monthly costs including salaries, rent, etc.

3. Monthly Revenue ($): Optional - include if you're generating revenue

Understanding the Results

1. Gross Burn Rate: Total monthly spending (operating expenses)

2. Net Burn Rate: Monthly spending minus revenue

3. Cash Runway: How many months until you run out of cash

Rule of 40 Calculator

Input Fields Explained

1. Revenue Growth Rate (%): Your annual revenue growth percentage

2. Profit Margin (%): Your operating profit margin percentage

Understanding the Results:

• Rule of 40 Score: Sum of growth rate and profit margin

• Status: Pass (≥40%) or Fail (<40%)

Making Decisions with the Data

Use these metrics to:

1. Plan fundraising timelines

2. Adjust burn rate if runway is too short

3. Balance growth investments with profitability

4. Benchmark against industry standards

Common Questions

Q: What's a healthy cash runway? A: Most startups aim for 12-18 months to allow time for fundraising and business development.

Q: How is the Rule of 40 used? A: It helps evaluate if a SaaS company has a healthy balance between growth and profitability.

Making Improvements

If results show concerns:

1. Review and reduce operating expenses

2. Accelerate revenue generation

3. Consider additional fundraising

4. Optimize growth vs. profitability strategy

Next Steps

Based on results:

1. Set monthly monitoring schedule

2. Create cash flow forecasts

3. Develop contingency plans

4. Adjust business strategy as needed