What This Calculator Shows You
This calculator analyzes your marketing funnel through four key areas:
Engagement Metrics: Track visitor interaction and click-through rates
Conversion Analysis: Measure conversion rates at each funnel stage
Cost Analysis: Calculate cost per lead and customer acquisition
Revenue Impact: Evaluate ROI and revenue per visitor
How to Use the Calculator
Input Fields Explained
Total Visitors/Impressions: Number of people who viewed your campaign
Total Clicks: Number of people who engaged with your content
Total Leads Generated: People who provided contact information
Total Customers Acquired: People who completed a purchase
Total Marketing Spend ($): Overall campaign investment
Average Revenue Per Customer ($): Typical customer value
Understanding the Results
Engagement Metrics
Click-Through Rate (CTR) = (Total Clicks / Total Visitors) × 100
Shows how effectively your content attracts interest
Industry average varies by channel (2-5% typical)
Conversion Metrics
Lead Conversion Rate = (Total Leads / Total Clicks) × 100
Customer Conversion Rate = (Total Customers / Total Leads) × 100
Overall Conversion Rate = (Total Customers / Total Visitors) × 100
Cost Metrics
Cost Per Lead (CPL) = Total Spend / Total Leads
Cost Per Customer (CPC) = Total Spend / Total Customers
Helps optimize marketing budget allocation
Revenue Metrics
Revenue Per Visitor = (Total Customers × Average Revenue) / Total Visitors
Marketing ROI = ((Revenue - Spend) / Spend) × 100
Making Decisions with the Data
Use these metrics to:
Identify funnel bottlenecks
Optimize marketing spend
Improve conversion rates
Scale successful campaigns
Common Questions
Q: What's a good click-through rate?
A: Varies by industry and channel, but 2-5% is typical for most digital campaigns.
Q: How can I improve conversion rates?
A: Focus on audience targeting, content quality, and optimizing each funnel stage.
Making Improvements
If your results show room for improvement:
Test different advertising creatives
Optimize landing page experience
Strengthen lead nurturing process
Improve targeting precision
Refine value proposition
Next Steps
Based on results:
Set benchmarks for key metrics
Create improvement targets
Test new marketing approaches
Monitor metrics regularly
Adjust strategy as needed
